Trial-to-paid leak finder

Nine questions across three gates. Answer honestly and you'll know exactly where your trial funnel is leaking - and what to fix first. Takes under 10 minutes.

signal.

90-second walkthrough - coming soon

Find your leak Aha path Stall recovery Upgrade moment
01
Aha path
Can users reach first value fast enough to justify paying? If this gate is broken, no sequence will fix your conversion rate.
02
Stall recovery
What happens when users get stuck? They will. The question is whether you have a system that catches them before they churn silently.
03
Upgrade moment
Some of your users are ready to buy right now. Are you converting their intent cleanly, or letting it slip by?
1
Watch the 90-second intro Quick video above sets the context - then jump in.
2
Answer every question Pick green, yellow, or red. Go with your gut.
3
Read your result Your score unlocks a gate-by-gate breakdown at the bottom.
Progress
0 / 9 answered
Key  -
Green - solid
Yellow - gaps exist
Red - this is a problem
Gate 01 Aha path Can users reach first value fast enough to justify paying?
A1
Do you have a single Aha moment definition for the trial?
A specific, nameable moment - not "they see the value." Ideally 2-5 actions that predict whether someone pays.
Green Yes - everyone agrees and we can name the specific actions
Yellow Sort of - different people on the team would give different answers
Red Not formally defined yet - we are going off a general assumption
A2
Can you see how many trial users hit those key actions each week?
Do you know the difference in time-to-value between trials that convert and those that don't?
Green Yes - it is in a dashboard we can pull right now
Yellow We can pull it manually but it takes time and effort
Red We don't have this set up to track right now
A3
Does most of the value happen early enough in the trial window?
Do most paying users hit their Aha moment in the first third of the trial period?
Green Yes - most converters hit value early in the trial
Yellow It is inconsistent - some do, some don't
Red We haven't mapped this yet, so it's hard to say
Gate 02 Stall recovery What happens when users get stuck? They will. Do you catch them?
R1
Do you know the top 2-3 places trial users get stuck?
Can you name the specific steps where users start but don't finish?
Green Yes - we can name them and have data to back it up
Yellow We have strong guesses but have not confirmed them with data
Red Drop-off points haven't been formally tracked yet
R2
Can you trigger messages based on behavior, not just time?
If someone doesn't complete setup in 24 hours, can your system fire a nudge automatically?
Green Yes - we have event-based triggers running
Yellow Sort of - limited triggers or manual workarounds
Red We use time-based sequences rather than behavior triggers
R3
When someone stalls, do they get a help path quickly?
A checklist, template, "reply to this," or a call link - something that reduces friction before they give up.
Green Yes - it is built in and fires automatically
Yellow Sometimes, but it is not consistent across all stall points
Red Nothing specific in place for this yet
Gate 03 Upgrade moment Some users are ready to buy. Are you converting their intent cleanly?
U1
Can you see who's showing upgrade intent?
Visited pricing, hit a usage limit, invited a teammate, tried a paid feature - do you track any of that?
Green Yes - we track intent signals and can act on them
Yellow We track some of them but not consistently
Red We don't track this right now
U2
Do trial users clearly understand what they get when they upgrade?
Could a trial user explain the paid benefit in one sentence, without looking at your pricing page?
Green Yes - the value of paying is obvious inside the product
Yellow Somewhat - it is implied but we have not made it explicit
Red We haven't mapped this from the user's perspective yet
U3
Do you run a clean trial-end sequence that matches the product experience?
Not just a last-day expiry email - a sequence that accounts for whether users have hit value or not.
Green Yes - it is timed, consistent, and accounts for user state
Yellow We have something but it is the same for everyone regardless of where they are
Red We send something at the end but it's the same for everyone

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